Collection: Normal skin

Can normal skin still experience skin concerns? Are skincare products wasted on normal skin if it already seems satisfied? If these are questions you’ve pondered, you might want to read along, as we go through everything you need to know about this skin type.   



Normal skin

A routine tailored for normal skin 

Normal skin doesn’t require a lot. A simple routine with gentle products can help the skin stay on the right track while boosting it to promote a vibrant surface (we listed the products in the ideal order for your routine):  

  • Daily Foaming Cleanser: To keep skin clean and fresh with 100% natural cleansing actives. 
  • Vitamin Lifting Serum: With a unique combination of vitamins and protecting properties to prevent premature signs of aging. 
  • Niacinamide Lifting Mist: Strengthening, calming, and protecting. These are just some of the many benefits of niacinamide, which is the key ingredient in this enriching facial mist.  
  • Daily Mineral Gel: A potent combination of antioxidants to smooth, plump, and effectively hydrate the skin with hyaluronic acid. 
  • Intense Peel Mask: With a weekly boost of this tightening, exfoliating, and revitalizing mask, you’re guaranteed results that’re here to stay. 


To make things a little easier, we’ve gathered these wonderful products in a kit for normal skin, which you can find here. However, we recommend – as we do for any other skin type – that you add a nourishing sunscreen to your routine to keep your skin healthy and protected. 

What is normal skin?

What’s ironic about the term “normal skin” is that it’s actually one of the rarest skin types out there. For this reason, it’s also called “balanced skin”, as the expression simply refers to skin that’s neither too dry nor oily. In other words: Normal skin is skin that doesn’t crave excess remedies, but still can benefit from enriching products that preserve, protect, and strengthen it. And remember: The purpose of a skincare routine isn’t solely to treat, but also to prevent so the skin stays resilient, healthy, and vibrant – and preventing is always easier than treating.

How do I treat normal skin?

Though normal skin is often genetic, this skin type can still be affected by factors such as stress, sun exposure, or using the wrong products, which can ultimately disrupt its balance and lead to skin concerns and damage. Therefore, a few simple yet effective products can go a long way in a routine for normal skin. A gentle, natural cleanser to remove build-up, harmful bacteria, and unwanted debris. An active, vitamin-rich serum to strengthen the skin’s natural defenses plus a nourishing moisturizer to keep the skin’s moisture balance intact while ensuring a soft and supple surface. A weekly mask to revitalize your skin and leave it glowy. And last, but definitely not least: SPF to seal the routine and keep the skin protected from harming UV rays. With these wonderworkers, you’re good to go. Of course, you can supplement your routine with other indulging products that can provide your skin with a boost when needed, but with this routine, you’re sure your skin’s needs are fulfilled, thereby ensuring it stays healthy and balanced.

Go-to ingredients for normal skin

Lots of ingredients can benefit normal skin: Niacinamide to help preserve its balance, hyaluronic acid for an instant and long-term moisture boost, and vitamin C for keeping it protected against aging accelerators. However, what’s most essential is to make sure your products’ ingredient lists are dominated by natural, organic, and safe ingredients that won’t disturb your skin’s barrier, oil production, or environment to make sure you won’t compromise its balance. Therefore, we’d, as always, advise you to be mindful of synthetic perfumes, harsh chemicals, and concentrations, when choosing your products.